CRITERIA FOR EVALUATING
AUDIOVISUAL MATERIALS
Content
Accuracy:
Error-free information
Current information
Objective, balanced presentation of information
Bias-free viewpoints and images
Balanced representations of cultural, ethnic, and racial groups
Correct use of grammar, spelling, and sentence structure
Appropriateness:
- Concepts and vocabulary relevant to students' abilities
- Information relevant to North Carolina's K-12 curriculum
- Presentation compatible with the intellectual maturity of intended audience
- Suitable length
- Appropriate emphasis
- Medium appropriate to the message
Scope:
- Information of sufficient scope to cover the topic adequately for the intended audience
- Logical sequence of topics
- Components are easily identifiable
Technical Aspects
Narration:
- Clear and easy-on-the-ear
- Free from cultural bias
- Vocabulary appropriate for intended audience
- Pacing appropriate to audience and content
- Consistency and appropriateness of quality and volume of sound
Visuals:
- Characterized by variety without repetition
- Enhance interpretation of narrative
- Appropriate and relevant
- Objectivity
- Lack of bias (sexual, ethnic, religious, etc.)
- Color where needed
- Captions or subtitles
- Labels on graphs, charts, and diagrams
- Illustrations of sufficient frequency and number
- Illustrations and graphics legible and appropriate in size
Sound:
- Music enhances without distracting
- Clear and consistent volume
- Adds to aesthetics of presentation
Documentation
Teacher's Guide:
- Supplementary or background information provided
- Summary of contents
- Script
- Vocabulary lists
- Suggestions for classroom activities or procedures
- Stated objectives
- Answer key
- Information about related items (e.g., series, other media)
Potential Instructional Uses:
- Supplement or support lessons
- Whole-class, cooperative group, centers, or independent study
- Gifted and talented
- Remedial
- Introduction or review
- Reference
- Enrichment
- Leisure reading
- At-risk
Reasonable price in comparison to similar items.
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